It has been said a couple of businesses are recession proof. Liquor and lipstick. Looking good is essential. Three months was to long for hair to grow. We couldn’t wait another inch!
Have you ever noticed that Beauty Professionals are the most radiant and positive people even with a mask on. They spend their days making people feel good about themselves. That has gotta to be great job satisfaction. And boy do we need that now more then ever.
If you’re thinking about indulging yourself in the beauty services business, take a look at my sector overview.
All Over Beauty
Offering a range of services to your potential target audience is key success factor that also treats your clients to the services they want.
A core treatment many people are seeking is hair removal. There are temporary treatments like waxing, and threading and permanent medical grade treatments such as laser and electrolysis. These permanent treatment generally come in a package as several visits are required to see results.
Know your skin types because this is the next core treatment people are seeking. Skin can be a relaxing beauty service such as a facial, mask or peel that feel amazing and are soothing. Skin treatments can also be targeted to reduce wrinkles and increase firmness with medical grade devices such as a HydraFacial. Knowing your target market is essential to offer the right types of treatments.
Make Up treatments like micropigmentation are offered in some beauty salons. It is a semi-permanent make-up treatment that darkens the lips or brows.
Eyebrow and eyelash tinting are fairly standard and who can resist a manicure and a massage.
There is such a wide range of offerings that many specialized salons have opened. Nail salons and hair removal are good examples. They cater to clients who want want one targeted treatment done in snap.
What type of salon is the best fit for you? A small niche salon, a full service salon or maybe a mobile salon?
Permits and regulations
When starting a salon, research the permit requirements in your
It is unusual to buy a salon with no professional qualifications or prior experience in the industry, but it has been done. Team management is a skill of its own. Business expertise are paramount.
Selling or distributing cosmetics and care products, you need to submit a Cosmetic Notification Form (CNF) to Health Canada. Product labeling and ingredients have to meet Health Canada Regulations.
Alongside offering beauty treatments, many salons offer beauty products such as shampoos, skin products and more. Selling an exclusive brand in the salon generally means a bulk deal to keep costs down. Your staff have to be good promoters to keep the products movng off the shelves. Retail products account for about 14% of annual sales, a nice booster!
Key Success Factors (IBIS World)
Access to niche markets
Operators that develop niche areas of service and expertise reduce the effects of local price-based competition.
Accessibility to consumers
A salon in a convenient and easily accessible location may benefit from walk-in patrons and repeat business.
Excellent customer relations
Operators that strive for positive customer relations will promote customer satisfaction and encourage positive word-ofmouth recommendations. Having a loyal customer base. A highly satisfied client base will encourage repeat customers who make up the majority of clients.
Business expertise of operators
t is critical to have experience and skills in managing and operating all aspects of a small business to achieve financial success.
The beauty industry is a fabulous lifestyle with many perks and a fantastic work environment, There is a great deal of competition but with a strong business plan, you can take the leap with confidence.
If you have any questions, leave them in the comments below!